When it comes to passing information to a large audience, voice broadcasting services have a remarkable impact on industries. A voice broadcasting system, over time, has evolved beyond promotional and marketing purposes. A wide range of industries, including health and government, use voice broadcasts to remind consumers about appointments, prescriptions, and many other things.
A few other industries have added IVRs (Interactive voice response systems) to their voice broadcasting services to facilitate two-way communication between businesses and customers. This enhanced communication proves extremely beneficial for customer service initiatives such as surveys and gathering responses from users.
Political parties
Voice broadcasting is the most reliable and extensive method of reaching party supporters and voters in a populated country like India. Parties organize multiple campaigns and personalize these campaigns for diverse voting bases. They also use the services to connect with their party workers to inform them about the party plan, schedule of campaign events, and even messages from the party's top leaders.
Furthermore, political parties are increasingly integrating IVRs into broadcasting services to conduct polls and surveys. The numeric inputs from the users during the polls enable easy evaluation of survey campaigns.
There's no doubt that voice broadcasting services have become an important tool for political parties that use them to promote their campaigns, reach their target audiences and connect with their volunteers.
Healthcare
According to Pulse Unified Communications service provider, India's leading audio solution provider, the healthcare industry has heavily invested in broadcasting services. Voice broadcasting solutions prove to be a valuable addition to emergency care in the healthcare industry, where time is precious. ERCC ( Emergency Response Coordination and Communication) is a voice broadcasting service used by emergency responders. This service makes hospital staff aware of emergencies, allowing for quick preparation and timely response.
Hospitals also use voice broadcasting services to remind patients about their medical appointments or medication dosages. IVRs are also incorporated into hospitals' voice broadcasting services to make appointment confirmations more interactive. These have been proven to be excellent ways of reducing last-minute appointment chaos in hospitals.
Advertising
The advertising sector invests quite a lot in voice broadcasting. The marketing community that strives to maximize its reach has had long-term experience with voice broadcasting. The recorded or interactive broadcasting messages also have been shown to be quite effective in India, where a reasonable number of phones are in use.
As a matter of fact, voice broadcasting services can be quite effective in luring potential customers instead of SMS or email. Marketing professionals can now replace the countless emails and SMS that would have been needed to persuade users with a couple of voice broadcasts.
Marketers use this service not only for service promotion campaigns but also for special discount sales and awareness campaigns.
Government
Governments use voice broadcasting services to convey important messages about laws, policies, and welfare schemes to citizens, unlike political parties that use them for their own benefit. Voice broadcasting services are extremely beneficial, especially in a population-dense country like India. The ability of this service to spread information even to remote areas is a significant advantage over other modern means of mass communication.
The government is now extensively using this service to broadcast welfare scheme details as well as emergency alerts.
Education
Despite the rapid advancement of technology in education, voice broadcasting still holds a place in providing easy and accessible ways for students and parents to receive important information. It may be about circulating important events, fee reminders, or even announcements regarding examinations or PTA meetings. Additionally, schools can use this service to run their admissions campaigns.
Key takeaway
A voice broadcast campaign can be a cost-effective way of reaching a mass targeted audience. Therefore, to expand their reach, industries need to develop voice broadcast campaigns such as pre-recorded message broadcasts or text-to-message services. They are no longer an emergency service but have enabled businesses to reach out in new and creative ways.
