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Right Communication- The Best Marketing Strategy

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 February 15, 2022

Are you thinking of ways to modernize your small/medium business? The first thing you need to do is invest in the right tools. Voice Over Internet Protocol (VoIP) can be your ladder to success in this case. VoIP combines traditional phone calls with advanced technologies to boost your marketing strategies effectively. And, that does not come as a surprise as:

Business relies on sales, and sales rely on communication

For start-ups, SMB's and entrepreneurs, VoIP is that little magic potion that will help your business soar ahead like an eagle. A VoIP service provider can help unify and streamline customer communication by equipping your sales representatives with the right resource they will need to beat the competition. VoIP enables telemarketers to make millions of calls a day, and each call can be a potential customer waiting to be discovered!

With VoIP, small businesses need not invest in new hardware. Instead, their clients can pay a small monthly fee to the service providers to maintain their communication channels. These communication channels will be on a network that can be quickly accessed using the internet.

4 Ways in Which VoIP Proliferates Your Business Prospects & Sales

A modern VoIP business phone system can help small/medium businesses to increase their sales, grow their customer volume and save money as well. Let us dive into the details:

Multiply Sales

In a business, customer insights and sales are interlinked. You need the success of one to leverage the other one. Hence, anything that can unite customer data and sales can undoubtedly boost the entire system and generate more revenue. A CRM-compatible VoIP system comes in handy in such cases.

VoIP integrates all the key statistics from CRM, purchase history and conversation records to unfold data in real-time. It enables call pop-ups as well. And, what does that imply? Your sales representative will get first-hand insights about the customer while talking to them. They can easily utilize these insights to determine what interests the customer the most. Thus, they can cross-sell products or services, improve customer relationships and multiply sales.

Improve Presence

You might have put out your business/brand name on all social media channels and built a marketing strategy as well. You may have even managed to set up live chat options to communicate with your customers. But, still, do you feel that you are missing something? VoIP is the one you can rely on! By giving your customers a VoIP number, you can ensure that all the areas of communication are effectively covered.

Most of the companies use online communication channels and FAQ sections alone to deal with customer problems. But, this will make things difficult for the customer as they might be looking to get the answer to a unique question. And, that's not all. Some people simply don't like to rely on social media and computers for everything. They may not even notice your ad on Fb or might not even think about using a chatbot to find the answer to their question. By giving your customers an option to contact you directly via internet phone call, you can easily fill that glaring gap in customer communication.

Unlock Opportunities

Internet-based consulting and shopping is growing day by day. They definitely outpace the brick-and-mortar sales sector in many more ways than one. This is exactly why your business needs to utilize technological advancements. Recent studies have proved that 88% of website visitors are more likely to contact a business if there is a "click-to-call" button available on the website. And, more calls = more business opportunities.

A VoIP system can offer an advanced WebRTC or API click-to-call feature so that your website visitors can call you free of charge. All you need to do is to make a simple VoIP integration. Your sales representatives will keep getting potential customer calls, and it will be a great chance to upsell customers and scale your business. As more customers come in, your sales will increase, and your revenue will skyrocket.

Boost Efficiency

Business sales is a game of numbers. The more people you call, the more the chances of getting leads. And, the more the leads, the more the number of leads converting to customers. Hence, your business will always need the latest technologies and tools to help your sales representatives get connected to calls easily and quickly. The chances of misdials will have to be reduced or eliminated. A reliable, top-notch VoIP system can do it for you.

Instead of your customer or sales representative manually entering phone numbers, advanced VoIP service providers like Pulse can help install functionality to automate the tedious dialling process. With just a few clicks on your mouse, your sales representative can call any phone number. It doesn't matter whether the phone number is stored in a CRM, document or website. Thus, VoIP can easily help boost the call efficiency for your business outbound sales.

Switch to Pulse and Explore the Opportunities VoIP Offers

Pulse, one of the leading unified communication service providers in India, is here to help you integrate VoIP into your system. And, you gain not one, but 5 main benefits:

    • Save on long distance calls and telecom costs between your remote workers and offices
    • Streamline all IP communications and keep everything in a powerful, interconnected network
    • Improve mobility and flexibility by augmenting your communication network
    • Increase efficiency levels by utilizing rich VoIP features
    • Integrate all your IP devices to work together as a unit and gain access to various advanced technologies

Interested to know more? We are always a call away from you. Get in touch with us today to plan the best marketing strategy for your business.

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